1. Information We Collect

At Vitality Dartmouth, we collect the following types of information when you use our website, submit a form, or engage with our services:

Personal identification information: Name, email address, phone number (including mobile number), mailing address, and date of birth.
Health and medical information: Health history, current medications, symptoms, goals, and other information relevant to our clinical services.
Payment and billing information: Credit card numbers, billing address, and transaction records processed through our secure payment systems.
Communication preferences: Your preferences for receiving communications from us, including SMS/text message consent status.
Device and usage information: IP address, browser type, operating system, referring URLs, pages viewed, time spent on pages, and other analytics data collected automatically when you visit our website.
Any other information you voluntarily provide through forms, consultations, or direct communication with our team.

2. How We Use Your Information

We use the information we collect for the following purposes:

To provide, maintain, and improve our healthcare and wellness services
To process transactions and send related billing and payment information
To send appointment confirmations, reminders, and follow-up communications via email, phone, or SMS/text message
To send health & wellness information, service updates, and promotional content related to our offerings
To respond to your comments, questions, and customer support requests
To monitor and analyze website usage trends and improve user experience
To comply with legal and regulatory obligations, including HIPAA
To protect the rights, safety, and security of our patients, staff, and business

3. Information Sharing

We do not sell, trade, or otherwise transfer your personal information to outside parties except as described in this policy. We may share your information with trusted third parties who assist us in operating our website, conducting our business, or servicing you, as long as those parties agree to keep this information confidential.

We will never sell, share, or disclose your mobile phone number or any personal information collected through our SMS/text messaging program to third parties or affiliates for their own marketing or promotional purposes. This includes sharing with any third-party or affiliate organizations for their independent use.

4. Cookies & Tracking Practices

Our website uses cookies and similar tracking technologies to enhance your browsing experience and analyze site usage. These include:

Essential cookies: Required for basic site functionality such as navigation and form submissions.
Analytics cookies: Used to collect anonymous data about how visitors use our website, including pages visited, time on site, and referring sources. We may use third-party analytics services such as Google Analytics.
Third-party embeds: Our website embeds forms and widgets from third-party services (e.g., our CRM platform) that may set their own cookies and collect data in accordance with their own privacy policies.

You can control cookie preferences through your browser settings. Disabling cookies may affect some site functionality. We do not use tracking technologies to serve targeted advertising.

5. Data Security & Handling

We implement industry-standard security measures to protect your personal information, including:

Encryption of data in transit using SSL/TLS technology
Secure, access-controlled storage of personal and health information
Limited access to personal data — only authorized personnel with a legitimate business need can access your information
Regular review of data collection, storage, and processing practices
HIPAA-compliant handling of all Protected Health Information (PHI)

While we take every reasonable precaution to protect your data, no method of electronic storage or transmission over the Internet is 100% secure. We encourage you to take steps to protect your own information, such as using strong passwords and keeping your login credentials confidential.

6. HIPAA Compliance

As a healthcare provider, we comply with the Health Insurance Portability and Accountability Act (HIPAA). We maintain strict protocols to protect your Protected Health Information (PHI) and only use or disclose it as permitted by law.

7. Your Rights

You have the following rights regarding your personal information:

Right to access: You may request a copy of the personal information we hold about you.
Right to correction: You may request that we correct any inaccurate or incomplete information.
Right to deletion: You may request that we delete your personal information, subject to legal and regulatory retention requirements.
Right to opt out: You may opt out of marketing communications, including SMS/text messages, at any time by replying STOP or contacting us directly.
Right to data portability: You may request a copy of your medical records in a commonly used electronic format.
Right to withdraw consent: You may withdraw your consent for data processing at any time without affecting the lawfulness of processing conducted prior to withdrawal.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

8. SMS / Text Messaging Policy

By providing your phone number and submitting a form on our website, you expressly consent to receive recurring automated text messages (SMS/MMS) from Vitality Dartmouth. Messages may include appointment confirmations, reminders, follow-ups, and health & wellness information related to our services.

Message frequency: Message frequency varies. You may receive up to 10 messages per month.
Message and data rates may apply. Standard messaging rates from your wireless carrier may apply.
Opt-out: You may opt out at any time by replying STOP to any message you receive. Upon opting out, you will receive a single confirmation message and no further texts will be sent.
Help: Reply HELP to any message for assistance, or contact us at (774) 249-0230 or info@vitalitydartmouth.com.
Consent is not a condition of purchase. You are not required to consent to SMS messaging to use our services or make a purchase.
No mobile information sharing: We will never sell, rent, or share your mobile phone number or any information collected through our SMS program with third parties or affiliates for promotional or marketing purposes. This includes sharing with any third-party or affiliate organizations for their independent use.

This consent applies even if your phone number is listed on any state or federal Do-Not-Call list. Your consent is valid until you revoke it by texting STOP.

Supported carriers include but are not limited to: AT&T, T-Mobile, Verizon, Sprint, U.S. Cellular, and all major U.S. carriers. T-Mobile is not liable for delayed or undelivered messages.

9. Contact Us

If you have any questions about this Privacy Policy, please contact us at:

Vitality Dartmouth
668 State Rd, Dartmouth, MA 02747
Email: info@vitalitydartmouth.com
Phone: (774) 249-0230